Via Snella AW12

Via Snella 12-13 embarks on a new venture.

The jewelry collection launched by the brand encompasses an array of novel creative possibilities while speaking directly to our heart. Lina Zedig, the inspiring force behind the scenes, has brought her experience in textile installation and interior design into a series of jewels that magically bridge the gap between space, matter and the senses. Lina has created a collection of five precious silver pendants in the form of a flask, destined to carry their owner’s favourite perfume. All of these unique unisex pieces are beautifully elaborated by traditional silversmiths in Sri Lanka and are accompanied by a pipette, which becomes essential at the moment of selecting the right scent to fill them up with. Functional and intimate at the same time, they are meant to embody a unique moment of reengagement with the Self through the alchemic fusion of metal and scent.

This is, beyond doubt, a jewelry statement miles away from the snobbish and indulging-in-blings thrill of the fashion industry. Steeped in a philosophy of sustainability and shared experience, it is conceived and materialised to satisfy our penchant for romance, intimate lyricism and casual immanence.

With this new venture, Via Snella pays homage to its original quest for charmful singularity and humble luxury, while designing the departure point of its future trajectory. In the seasons to come, the brand will trade it all for knits and more jewellery. Reinventing the classic collection concept, it will opt for a much more sustainable model of production, based on single garments of an exceptional sartorial quality, made to be cosily worn and joyfully shared by special men and women.
Photography and retouch: Emil Tavassoli 
Words: Natasha Christia

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